New celebrity in #SocialMedia = You
Has anyone else noticed how unbelievably fast the world is changing? Everything that we know has changed because the way we receive our information has changed dramatically.
I wrote this post back in January about social networking being the new reality TV, when it is now April, and it is more like social media is our new everything.
My bias on the subject is also apparent as I eat, sleep and breathe everything social media, and have my mailbox in a little love bubble. However my bottom line is that I spend every moment of the day listening to people and then basing my reaction upon that. Readers of this site are not actually “readers,” they ARE Talk Nerdy To Me, Lover. It is THEIR content that contributes to each and every post. Of course, I have to actually see it to laugh, or comment in my deeply sarcastic manner – however it is very matter of fact entirely user generated content. People don’t want to be “fans” of anything anymore. We want engagement, we want to interact, we want our voices to be heard. Why? Because the psychology of the end user has changed. Our awareness has heightened. We are realizing now that we have a voice, and social media is our platform. Our friends listen to us. Something that has always been true, but the precious marketing component was missing (and as we all know, marketing is EVERYTHING).
I have a few clients who are in the public eye, and I have been STRESSING to them that they need to stop placing themselves on this “too cool for school” platform. It doesn’t translate in social media!!!! LISTEN to your audience. Download TweetDeck and set up a column with your name as a keyword search, and respond to all of the questions your audience is asking. That is just step ONE! That engagement they will not only never forget, but they will in turn tell all their friends about how they talked to you, and how special it made them feel. I’ve been saying this forever, Twitter, Facebook, Foursquare, these are all just tools. Social media is in and of itself, just a tool – a plaform in which has acted as a tangible structure that opened our own awareness, which is intangible. However, if you listen and actively engage with your audience at the end of the day, no matter what tools are required you will ALWAYS be a step ahead, because you’re LISTENING!!!!
If I’ve been traveling and am away from the internet for an afternoon, I won’t speak on any trends or anything I see until after I have been caught up. I am not an expert!!! Just an uber nerdy chick that notices a whole hell of a lot, and has been spending years talking to people in digispace. This. Stuff. I. Get.
Are you listening?