It all started with one email ...
3:05 pm: Read this email.
3:16 pm: Posted this blog about it.
3:17 pm: Tweeted it.
3:19 pm: Posted it on Facebook.
3:37 pm: Set up Hootsuite to schedule tweets with top trending topic #hashtags.
... and the RTs began.
... and HootSuite tweeted while I worked.
... and this is how amazing people are. 
Still think one person can't make a difference?