Buy Trident!

Absolutely amazing. Maybe this will keep print media a float ...

USAToday just printed this gem. I am genuinely excited about seeing this, and not because of my love for Trident, but because this is one of the smartest moves I have seen in marketing in a while. Think about it ...

With businesses scrambling to figure out their Web 2.0 strategies, the only shred of credibility these people feel like they have is in Twitter followers, and Facebook Fans. Of course, there are those of us out there that specialize in Web 2.0 marketing that would argue that it is really about how much traffic you are driving to your site, but I digress ...

What a phenomenal way to enhance your credibility!! USAToday is more "pop" than traditional news outlets, so their readers are more likely to have a Twitter account. Furthermore, I will guarantee you their followers will skyrocket today because people will hope and pray that one day their tweet will get printed in an ad.

Wow, I really have to take a minute and say kudos to Trident. This is kind of big. People really do understand the power of Wed 2.0, that's a given, but how GENIUS! Even having this post is giving them even MORE advertising ... AHHH!!! It never ends!!!!!!

Genius Trident ... Genius. Follow them on Twitter here.

PS. I love too that they weren't able to secure the URL twitter.com/trident - so in the ad, they highlighted the fact that there are multiple layers to Trident. Creating a correlation in your cabasa between Trident and layers ... very smart as their URL is twitter.com/tridentlayers

PPS. Massive kudos on the response generated tweets. Way to understand the engaging factor in brand loyalty.

Wow, I'm so impressed!!